On 25th September, 7Speaking and Euronews hosted a webinar exploring a question that concerns both newsrooms and training rooms alike: how to capture and maintain attention in an oversaturated world?
To address this, two perspectives were shared. James Thomas, journalist and presenter of EuroVerify on Euronews, revealed the behind-the-scenes processes of fact-checking and engaging storytelling. Alongside him, Benoit Praly, Chief Platform Officer at 7Speaking, explored how these methods could be transposed to transform learning.
From information to training: a shared challenge
The diagnosis established from the start resonated strongly: fragmented attention, trust crisis, and a multiplication of demands for our focus. This reality is shared by both media and businesses. Yet rather than yielding to oversimplification or sensationalism, the two speakers advocated for a different approach.
Their answer? Return to fundamentals: relevance, transparency, and appropriate emotion – the kind that stems from understanding, not shock. The discussions revealed fascinating parallels between creating a verified news report and designing an effective learning journey.
One hour to rethink engagement
Short formats balanced with in-depth exploration, personification, variety of perspectives, and regular touchpoints: the methods discussed outline a different way of conceiving learning. An approach that appeals to intelligence rather than addiction.
The details, concrete examples, and nuances of this conversation can be discovered in the replay.
